Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Woah, the Observer noticed that Paris is doing quite well on her brand strategy. Looks like they just need a little time longer to get it. But indeed, they put it all together quite nicely. It all started with a home made porn tape, a famous name and some good spin to keep it edgy. A cool quote from her autobiography :

Never, ever wake up before 10; never go to bed before three. Normal hours are for normal people. You never want to be normal.

Think about it…

And by the way, her PR guy is Rob Shuter who also handles P. Diddy. He works at the Dan Klores Communications (http://www.dkcnews.com)

Source