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"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

3/17/2005

Bono Gets His Fashion Label

Just another celebrity trying to make money with his brand. Anyhow, Bono approached it in a very authentic way. The fashion line is “made in family-run factories in South America and Africa with fair-labor practices.” It’s a risky business. If there ‘d be any suspicion, that anything isn’t as fair and social as he promotes it, his own image will be hit hard. And he certainly did a great job in establishing himself as a great personal brand with a strong focus on social responsibility.

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