Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

If having a baby wasn’t enough to get you noticed how about breaking up with someone you are married to dating. This is another trend in Hollywood to get press. Most recent of note is the Locklear/Sambora/ - Sheen/Richards lovers quadrangle. I mean they broke it off, how much press could they get. Well quite a lot actually!!! Then there’s Jessica Simpson and Nick Lachey. And the tabloid press is asking the important questions…. like who should Jessica date next and is that really David Spade with Locklear? And the public is eating it up!!!

I guess a trend in Hollywood is who can you break up with in the most explosive fashion. Sure all participants involved are damning the “press” and asking for privacy. But you know thier respective publicists are grinning ear to ear seeing thier clients’ names in the paper so much , along with photos to boot.

Whats just as effective as a breakup is a secret hookup. Is Jennifer Aniston dating Vince Vaughn?? The suspense is killing the grazing public. very effective. Goes along with the Spade/Locklear thing. Are they just good friends or something more. The questions in and of themselves are mundane but add a spot of fame and humans natural curiosity and need to know the answer and you have an instant captive audience.

If they really wanted to bastardize the whole break up / hook up angle they would start wearing Namebrand clothing in plain sight or Gargoyle Shades sipping a Coke or Pepsi. Sell their relationship woes to the highest corporate bidder to wear their logo.

” My heart is broken that Anne Heche left me, but to get through the day I use Summer’s Eve”