Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Ask yourself 4 main questions. These questions were posed at a seminar given by one of America’s greatest personal branders, Joe Calloway.

Rate yourself from one to 10, with 10 being the best, for each of these questions:

1. How good are you?

2. How good are you compared to your competition?
Before you put down a number, answer this: How often do you win when you go up against them? Now rate yourself. The competition isn’t just the enemy; the competition is a report card.

3. How good does the market think you are?
What is their impression of you as a person? Do they even know you exist? What has your impact been on your market? What is the big picture of you in your industry? How are you positioned? Before they can think you’re good, you have to have done something good. Now rate yourself.

4. How good do your customers think you are?
Here is your true measurement. Here is your reputation. Here is your fate. Here, in a word, is your “brand.” It is your personal brand. Now rate yourself.
Add up your ratings, divide by 4 and you’ll have better idea of where you really are as opposed to where you think you are.
What is the reason for the gap between your number and 10 in each of the four questions? If you figure that out, you will soar on every level. Your past will tell you exactly where you are today and why. Most of the time, a journey of self-discovery is the only way. Once you realize the gap, buckle down and start improving your numbers. Start with a plan–even if you just scribble some notes on a notebook, it will clarify your thoughts and solidify your actions.

Your personal brand is the most important and valuable asset you have. The reason for a poor, weak, or unknown brand is that people blame someone or something instead of taking responsibility for actions and outcomes.
Joe Calloway’s expertise is in personal branding. His book, “Becoming a Category of One,” will tell you how you can separate yourself from all the others who do what you do, become positioned in your marketplace and excel against your competition.

Well, after an extended late summer siesta, I’m back, invigorated, and scouring the web for tips, hints, and insight on how to brand yourself into a position of power. To reacquaint you with what we mean by personal branding, I’ll let Peter Montoya explain it, but know that you don’t have to be P-Diddy, er, Diddy, to brand yourself. Check back soon, as I’ll be updating more often now that the snow has hit the ground.