Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

It’s amazing how strong artists aged 50+ are pushed at the moment. Record companies recognized that there are less and less people buying their young and pushy pipe-dream acts. As a consequence, they focus more on an older level of music buyers.
The overwhelming success of Ray Charles was not only a result of his recent death. Washington Times ran a very good story about how Starbucks supported his success and about finding the niche. Not only in relation to the artists personality, but much more on distribution technique.
What’s coming next? Well, I expect a very strong focus on artists like James Brown. I read an interview about half a year ago, where he was whining that he isn’t popular any longer, and that artists who learned off his style, won’t pay him the respect he deserves. Now he was featured at the Grammies with Usher. How about Tom Jones, Paul Anka? Who’s next?