Confrontation
You have your brand in place and you have nurtured it to where you want. The reaction shave been good and it has been well received. As it is with everything SOMEONE isn’t going to like it. And they may approach you with their dislike in person or via some kind of notice or attorney. It is something that you will have to be prepared to deal with. When you get into the public eye, it means ALL public eyes, not just the good eyes. So you will have the nay sayers, jealous folks who wish they had thought of your branding scheme first and just all around troublemakers who will try to make your life miserable just because.
The best way to handle this mob is just ignore them. Usually reaction is the only payoff people like this want. Deny them that and you render them powerless. It is a good idea to have a lawyer or a friend who has one to have the wings just in case the detractors go a step further. That way you can keep in step as well and be covered.
The worst thing you can do is try and but heads with people who want to cause problems when it comes to your brand. No need for shouting matches or fisticuffs. It doesnt do anyone any good and leads to unnecessary expenses. On the flip side of this a good public confrontation may be good for your brand.
Why are those two people fighting? What is going on? Like it was mentioned in one other post, people are curious and nothing draws onlookers more than a fight. So if nothing can help an argument at least try to do it in front of a group of people or even the 6 o’clock news!!!!
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