Connecting Faces With Brands
Newsweek has just published a good background story on the connection between famous brands with celebrity faces. One of the major players in this field, Steve Stoute, talks about his business and his best deals.
It’s certainly a big business, and on a good run. Nevertheless, I’m convinced it’s a kind of short term perspective. The article talks about Gwen Stefani, who is cross-promoting her new solo CD and a digital camera from HP. Seems strange somehow, doesn’t it? Maybe it works in a short term perspective, maybe HP just was looking for a cheap testimonial, but I don’t believe in a fast celebrity rotation. The cam itself tries, at least, to be somehow cool, but on the other hand I don’t find it unique enough. It’s not a fit to her personality, but hey. Anyhow, good look with targeting the 16-28 girls market with a digital camera…
Not tagged yet.
