Culture Branding
There are 6 billion people on this planet and that number is growing every day. That’s a myriad of different people all trying to get along on one single floating globe out in the middle of space. With these people come different ideals and different cultures. Different backgrounds and different histories. You could be from a different place than where you live now. Your family may come from a different country than where you live now. This aspect of your life is a perfect way to get noticed.
Let us say you live in A small town in West Virginia but you are from Germany. Your family moved there when you weren’t even thought of then and settled there. You grew up with a mix of West Virginia country people as well as your German heritage. Now you could easily capitalize of those inherent differences in cultures easily. Being different is one of the main vertabrae in the backbone of personal branding.
It is a wise thing to look back on your family history and see where you come from. Now your family could have been residents of this one neighborhood for several generations but they had to come from somewhere. Study your geneology. See where your ancestors come from. Use that knowledge to build a branding philosophy.
Humans by nature are curious. When we see something different we always look, some gawk and other just stare blankly in awe. It is that head tilted wonder that personal branders look for sometimes in their audience. With the head tilt comes questions and when the questions come thats when you go in for the kill. What ever your goal is with your personal brand if you can get people to ask questions about it then you have them in your grasp.
There is no better way to garner attention than to be different. And by studying your culture and background you can almost always find that one thing that can se you apart from others.
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