Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Just a quick note: Go to Google.com, enter Dan Rather… What’s the top hit? CBS? Wrong! It’s a kind of Dan Rather hater site. I don’t care who is right or wrong on the subjects. But what I do care about is that Google doesn’t consider neutrality or anything like that, it just cares about the links and content. So Rather doesn’t have his own site, which is Google optimized, or anything similar to it.
It’s again the point: If you don’t brand yourself, others brand you. Okay, probably in Rather’s case it doesn’t hurt him so much, but if you don’t know what the truth is behind the rumors, you are probably going to search on the web. No matter if it’s right or wrong, something will stick to him.