Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Well, most podcasters probably won’t be happy with this, but Rush Limbaugh managed to become the first famous radio host to start podcasting. I’d love to know how much he is making with his membership club, where he is offering the podcasts for download. It’s somehow amazing how far such a character can get.

Tony Christie has held the No #1 Slot on the UK charts for at least seven weeks with his old song “The Way to Amarillo.” All that they had to do was to make a video with the UK comedian Peter Kay, (watch it here). I don’t even find it “funny” but, well, they are Brits
Anyhow, there is an army version out, which I prefer much more. There is a story on BBC that Tony Christie even called the character in the army video to congratulate him. A very nice and professional move. Again, it is more proof of how strange and funny ideas are spread through the web faster than anything else. And artists, who don’t take legal action on some crazy virtual minds, are paid back with success. Let it roll.

http://www.raviaujla.com/june11.html

Weird but cool

My question is:
Will his lawyer, Thomas Mesereau, become the new Johnny Cochran? He is indeed a very strong personality with a unique look and a high repeat recognition. It would be a great marketing challenge to get him as public as Cochran. But he will never become the peoples’ voice. He seems to only get his hands on the “bad” guys, not the crying victims, but he is an unbelievable success in doing this. It is, for a lawyer of his standard, certainly an interesting point what cases to choose and which to pass up. A kind of risk management. On one hand, you need some cases which get public attention, on the other you have to choose the right side to win it. Take a look at his case record.

One of my favorite entertaiment news magazines describes in its online issue the possible scenarios for Jackson’s career.

#1 Jackson becomes an resident performer at a Vegas hotel

“Reps have been quoted saying Jackson would draw more than $80 million, and a long-term residency similar to Celine Dion at Caesar’s Palace is being discussed.”

#2 Jackson goes back on tour

“He is still immensely popular in Asia and Australia, and he could certainly build a career performing away from the U.S. “

Well, those two possibilities both have some advantages and disadvantages. It is indeed a quite good article, and if you are interested in this “comeback” theme, its definitly worth reading.

But don’t ask me why, I’d prefer my own idea:

# 3 The Jackson 5 Reunion

I’d get the Jackson 5 together, bringing a mixture of the old sound with some of today’s popular R&B flavor. I’d limit the appearence of Michael Jackson to ~20 minutes of the total show. His fans still see him as the “king of pop.” With his current health problems, he would certainly not be able to do a ~90 minute show which will seamlessly follow on from the success of his earlier days. If he is able to do this in a constellation world tour, then it would be appropriate to get him on a solo trip.