Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

8/7/2005

The Dark Side of Being a Personal Brand

Dov Charney is the brain behind American Apparel. He made a name in keeping his fashions manufactured in the U.S., not in some foreign sweatshops. But somehow he received several lawsuits regarding his sexual behavior regarding his co-workers. A strange story about a strange entrepreneur.
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