Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

4/14/2006

Branding Accessories

When creating a personal brand you may not need to change anything about you personally. You could get noticed just by an extra item added to or on your person. Anyone remeber Flava Flav? One member of the rap pioneers Public Enemy. Always had a huge clock around his neck as his “medallion”. Penn Gilette, one half of the magic duo Penn and Teller, has one pinky nail painted red. And the most famous accessory of all would be Micheal Jackson’s white glove. You too can get noticed just be adding some item to yourself and doing it constantly just so people can put your face with your accessory.

Just as with fashion, an accessory will be strange at first until people get used to it and accept it as a norm. It could be a ring on an odd finger, or a piece of jewelery like a nose, ear, or tongue piercing. It is up to you and your target audience what you want to add to yourself to get you to stand out and be noticed. There is no limit to the scope in which you can accessorize.

The main thing is to keep it constant. If you do not get noticed right away then do not change it. Act like it is something YOU do normally and you do not care what other think about it. Sooner or later the basic human curiosity will take hold and you will get asked why you have that certain accessory. And then the networking can begin and your brand can take hold.

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