Branding for the elderly
Ok, You ask why bother branding for the elderly they usually have no money. Well if you visit any city in Florida any more that myth is tossed to the wayside. There are whole communities of retirees that have nothing better to do than wait on emails or letters from their grandchildren and , most importantly, shop!!! They buy everthing!! When an elderly person cuts you off isn’t it usually in a brand new car?
Shifting a brand to focus on the elderly might involve some research. Older folks are pretty much set in their ways so you will have to be the one to adjust your brand. Now some older people are pretty hip and keep up with changing trends but you will have those who still like the good old days. So see what the older consumers liked back in the day. You do not have to put on a zoot suit or even a Grateful Dead headband but just focus on the things that made their ” good old days ” for them.
Again this will take research. Each gathering of old folks will differ from place to place. Take your brand to them in a package they will relate to.
