Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Gene Kelly, the actor who made the “Singing in the Rain” song and performance known worldwide, appears now in a commercial for Volkswagen.
They rebuild the original movie scene and let a breakdancer do a little routine dressed as Gene Kelly in the original movie. Afterwards, they even added his face, so it looks like him and not some other dancer doing the moves.
It is, in my view, a very strong ad, and it’s amazing how they branded the face of Gene Kelly on this actor. Again, his face continues to be a brand even after his death in 1996.
To watch the ad, click here, or here. ( about 6MB, .mov file)