How Howard Dean Branded Himself
To me, Howard Dean is a great, great visionary. Even more than Karl Rove. Dean understood how to create a personality based on the web. There is an amazing story based on this article here. It is almost exclusively about how to build a strong “supporter base” or so-called “customer evangelists.” How to get people who support you, to spread out the word. How to get through the web to the key people who promote you in the “real” world. How to break it down to the local level, supporting them with blogs and local meet-ups (meetup.com). It all resulted in more then 100,000 comments on his blog, millions of dollars for his campaign, and popularity like no other candidate. Whether or not you like him, he is straight and authentic. That is what will make him probably one of the next US presidents.
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