Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Impact is the striking of one body against another; collision. Or the impression of one thing on another; the power of making a strong, immediate impression.

Of course when talking about your brand you want to address the latter definition of the word. You want you brand to leave an impression on your audience so that they never forget who you are. Impact evolves into clout, credibility and loyalty.

Take Marilyn Manson compared to the Ozzy Osbourne of the 80’s. Marilyn Manson’s impact was explosive but subtle. His carnival sideshow goth appearance was recognized as goth but he took it a step further by adding a taste of the deeper macabre. His videos mirror his stage persona. It makes an incredible impact in a crater already made by the goth community. Now take Ozzy Osbourne in the Randy Rhodes era. Bloisterous and harsh and the biting of animals on stage, Ozzy’s impact was as subtle as a MOAB clearcutter bomb. He held people down and made them take his impact. Those two approaches will gurantee their respective fame for years to come. You may not care for their music but you know who they are. That is the effect of a brand impact.

Your image is the most important factor you will have in creating an impact with your personal brand. Think back to your high school days. Who were the most popular kids? Now can you think of who their friends were? Weren’t their friends automatically cool as well for just being around them? Even as small an audience as highschool, impact play a role.

It is up to you how you want to make an impact with your brand. You can be in your face and loud or impact quietly letting it smolder first before unleashing its explosive effect. The how depnds on what you want to accomplish with your brand. You are the meteor, it is up to you where you want to impact. Jst make sure you impact to stun and wonder , not impact to obliterate. Too much impact can degrade into disdain and getting ignored. Just temper your impact to your target demographic and if the impact is huge enough it will draw in viewers from outside the circle.