Ipod Freaks
Ipod yourself
As you probably know I have already some concerns on the “coolness” of all the Apple products. I probably have the wrong mental attitude or whatever but I think the rave about Apple products is all hype. I don’t remember any product which was as trendy and cool as Apple’s Ipod. Ok it’s hard to say Apple has made any marketing mistakes. They’ve run a solid campaign. Indeed they did an exellent job on getting the message out as the must-have-to-be-cool product. One part of this campaign were these black shadows on a 1-color background ads. A few guys made a website where you can get any picture transformed to an ipod-ad-alike one for about $20. What an interesting way to show how “cool” you really are.
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