Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

3/4/2005

Jackson Preparing His Comeback?

While Michael Jackson will keep us entertained over the next weeks, there are some background things going on. His father, Joe Jackson, is currently in Germany negotiating about concerts for Michael in 2006. Yesterday, he had talks with the German Soccer Association, to arrange some concerts during the Soccer World Cup in 2006. Well, let’s see how this will end.

Michael Jackson has always been a revolutionary personal brand. By his appearance, he seemed to be somehow like a supergender, without being male or female. This was certainly one of the factors which made him appealing to such a broad audience. Also, his color shift from black to white certainly supported this. It will be really exciting to see if he will ever get as big as he had been at one time.

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