Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

You have a great body and you have appeared on Sports Illustrated. You are married to Seal. Your name is recognizable instatly. You’ve nailed your personal brand solid.

A Blog site is using your name in an advertisement without compensation. Do you react. Of course you do!!!

You have worked hard to build your brand countless hours of self promotion and public appearances. Grueling schedules and constant travel. If you have worked hard on your brand should you not be compensated for its use. It is good to protect your personal brand.

But I think in this instance Gunther Klum is a bit overboard. I know the soundoff on this is way late but to raise a stink over a passing use of the name Heidi Klum is overkill. To have your name mentioned in a blog is just good for business the way I see it. It is like free web advertising and Google indexing without doing any work. But Gunther’s “protection” has shed a bit of a shadow on a name that should bring instant excitement to those who hear it. Now he has turned his daughter’s name into almost joke status with his threatening letters to Wereblogger. Also he has helped Wereblogger ride a personal brand coat-tail into the limelight.

So a small lesson can be learned here. Protect your personal brand but not when it will take it a few steps backwards.

Also, if you want your blog to jump in hits and visitis. Use a supermodels name the wrong way for a little while…….

When you see brandaface next it will be under the new URL www.katemoss.brandaface.com !!!!