Let’s Talk About Sex
One of the most powerful branding tools is sex. Let’s face it, it’s what drives humans. It is the one basic thing that unites the world. No matter what country you are from or what language you speak, everyone has sex in one form or another. And there is no better way to appeal to humans’ memories ( and their wallets ) than to invigorate their sex drive.
To be blunt the one basic underlying question that both male and females have when they meet another person is, ” Would I have sex with this person?” With males that question is kind of fixed because males as a species will pretty much have sex with any female given the right circumstances. It could be opprotunity or intoxication but 9 times out of 10 the male species will have sex with anything. Females are a little more discerning as instinct kicks in and she wants to seek out the most virile males to have sex with. Now there are some females that do not care and do it for the love of sex, and God bless you promiscous ladies as far as I am concerned. I hate to sound base in these generalizations of the male and female gender but we are just a small burp in the timeline of the planet from being cavemen. The fact we use PDA’s and drive cars now does not mean that species survival instinct of procreation hasn’t subsided.
Now your personal brand can cater to these basic human traits and win support and garner noticability. In this the females have the upper hand.
An example: You are a woman who is moderately endowed and has a nice figure. You wear a summer dress that is unbuttoned enough to show cleavage and the dress is hiked up enough to show your upper thighs. Your hair is done up and your make up is on. You are going to get noticed by every male ( and most females ) you walk by.
Put a man in the same dress…….. not so much or you get noticed for the wrong reasons.
When building your brand around sex appeal, accent your assets. If you are a well build guy who takes care of his body, dress accordingly. Tight shirts to show off your muscles, tight pants to accent your rear end and keep well groomed.
If you are female, your breasts should be cleaved in clothing as much as possible, dresses should accent your endowments, show as much skin as you feel comfortable with and you will get noticed. Makeup should be done to fool the onlooker that you aren’t even wearing makeup. There is no sense in trying to suggest ideas for this as there are dozens of monthly publications that can help you out in that regard.
Try different looks and see which one gets you the most turned heads. There will be a few that will just jump into a persons brain and never get out. I can still vividly remeber a young woman I once saw in a summer dress walking down 6th Avenue on summer day in 2002 in Daytona Beach Florida. She was wearing a red and white flowered pattern summer dress. She had brown hair, wore white heels and was carrying small handbag and sipping of some drink of some sort. She filled out the dress so nicely that it stuck in my brain until this day and that was almost 4 years ago. So I know first hand that sex appeal as a brand works and of course the first thing that went through my mind when I saw her was ” Wow, I would like to have sex with her!!”
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