Lil Jon enlarges his brand to “Crunk”
I’m really excited to see how Lil Jon will promote his new energy drink. His announcement to do anything possible to promote it seems to be quite challenging. The big question is: How will Lil Jon be able to transfer his mad and crazy image on a can of liquid? The USP he is claming for it is just that “it tastes better.” Well, is this enough?
Lil Jon is an amazing artist. For me, not so much because of his music, but much more by branding his key phrases like “What?”, “Yeeeah”, and “Ooh-kay!” By the way, did anyone taste his “Crunk” drink yet?
Source (Business Week)
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