Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

12/24/2004

Merry Xmas To You!

Dear Reader,

I just want to wish you and everyone out there reading these lines a Merry Christmas. And keep in mind, everytime you see or talk about Santa Claus: he is just a (very old) personal branding idea by the Coca-Cola company.

Cheers,
PJ Harengel

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