Metrosexuals
The term is exclusively for men. It means a guy who wants to keep well groomed and shop for clothing basically. I think personal branding and metrosexuality go hand in hand. That is of course your personal branding revolves around body odor and an unkempt appearance. Metrosexuality is the new trend in men of today. I think it will be a common aspect of men in the future. Guys care more about what they wear and look like more and more. Being a man in todays world doesn’t mean you have to be rugged.
Metrosexuality is great for your branding attempts. If you are hip to todays fashion and keep up a good neat appearance people will recognize you for it. Now the flipside is since more and more men are doing the metrosexual thing, standing out will be a little more difficult, among other metrosexuals. There is still your ‘good ole boys’ who think a white t shirt, jeans , cowboy boots and a hat that says “bikini inspector” on it will be the outfit they will be buried in. There are still a plethora of those types of guys. More power to them I say. They make your branding easier.
Being a metrosexual makes personal branding far easier than if you were not one. The ability to try new clothes is the biggest asset. If you want to be hip and fashionable then you will not be afraid to experiment in your look. That freedom will open up numerous doors to your branding attempts. The grooming aspect of metrosexuality assists personal branding as well. You can try different hair styles and facial hair configurations to achieve a look you want to convey to others as well as your branding audience.
The want to look good and feel good in your appearance and clothing is something that was exclusively female for ever, now is becoming a male trait. I am sure the female population is thankful for it as well. If you are dating a metrosexual guy as a female your shopping trips become more fun as you two have something in common and something that binds you together a little more. Now if your man is competing against you to look better then maybe there will be a problem. But until that happens you two can be happy in your mall visits.
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