Misuse of your brand
Ok I came across a website that proves a point. You can mutate and bastardize your personal brand. I do not know if any of you remember the television show Saved By The Bell. Well there was a character named ‘Screech’. An annoying nerdish type played by Dustin Diamond. Now Dustin hasn’t done as well as some of the show’s Alumni. Here is the link to a site featuring Dustin Diamond.
The story is he is losing his house due to some shady dealings from an attorney and he is trying to raise 25,000 to pay the back mortgage. Now either this is a BS website or this is just sad. He touts himslef as a “celebrity” to begin with and that is using the term loosely. Type casting yourself to such a degree is his own fault. He should have stood up when the show went to the college years and tried to legitimize himself as an actor. But he is forever cursed with the nerdy acting. At least the guy who played Zach went hardcore when he was on NYPD Blue.
Dustin Diamond is abusing his brand however weak it may be at this point. He is using the brand of his celebrity to beg the public for money. If he is such a celebrity why does he have to beg from the general public for cash. The show is in syndication all the time and he should be making mad money from royalties. This may be the straw that break the proverbial camel’s back.
Now I will play devil’s advocate here and say that the whole thing is a publicity stunt to get back into the public eye. It worked for me because I had never heard anything from this actor since his embarassing appearence on “Celebrity Boxing”. But to do it this way probably won’t garner much attention aside from the chuckle and eyeroll of the audience. He is going to be on Howard Stern to cry about his money woes I guess and this will be another embarassing moment.
The outcome of this whole event will probably validate or counter the title of this post. But my personal feeling is I will be justified. We will have to watch and see.
Not tagged yet.
