Nestle Has To Pay Over $15m For Using A Man’s Face Without His Agreement
About 19 years ago, Russell Christoff did a photo shoot. This picture, done in 1986, had been used without his knowledge by Nestle for one of its coffee flavours. American law says a company has to pay a certain percentage of the profit to the model. Because Nestle didn’t do this, the now 58 year-old receives $15.6m, about 5 % of Nestle’s profits, earned by the product.
The guy is quoted for having said, “Our image is our product, whether it’s our face or our talent.” A great quote, in my view. He understood very well, how much money is hidden in a face if it’s used in the right way.
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