Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

2/22/2005

Paris Hilton on Guerrilla Marketing?

Somehow, Paris Hilton amazes me. She is probably one of the most bizarre personality brands out there. Paris has absolutely no background in performing arts, and her celebrity status is just based on having a kind of sex movie out (and, of course, being the daughter “Conrad Hilton is Paris’ great-grandfater / Thank You colonnaj107 ” of Conrad Hilton, the founder of the hotel empire). Well, after some more or less successful TV stories out, she seems not to have had another strange story released. That is, until her cell phone account had been hacked and all the numbers were released on some websites. Suprisingly, the numbers seem to be real and some of her “friends” like Vin Diesel and Eminem have to get new ones. Probably it’s all true and she is the victim of some bad hackers. But I’m scratching my head. Both stories (the sex tapes and the phone book story) started by way of the internet. In both cases, no one knows where it all started. In both cases, she seems to be the victim. In both cases, she seems to be very blonde and silly. Well, probably it’s true. Probably not. Probably it’s even all a hoax. Let’s see how the story develops.

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