Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

It’s certainly not easy to be in prison. But it’s certainly more difficult to brand oneself while being in prison. Even Martha Stewart is somehow taken down from her former fame now as a prisioner. But if you are living with a bad boy image, it will just push your career. Like C-Murder, whose is in for murder. No matter if he killed a 16-year-old in 2003 or not, he already seems to be working on his comeback. What else would be more fitting than a “real” prison video clip? So I’m waiting for the new clip “Y’all Heard of Me”, in his orange prison suit and telling the world the “truth.” Looks like it’s not a great idea, but if he stays on this image, it’s certainly good promotion material.