Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Reasons To Believe

In order for your benefit claims to be credible, you must give people reasons to believe what you say will be true. There are several ways to do this, and the more you use, the better.

The first way to support your benefit is the “common sense” approach. This is where you describe why your service performs using simple, plain words that are easy to understand and relate to.

The second way to justify your benefit is using the “actual experience” method. This is where you let people try your service to see if it does what you say.

The third way to validate your benefit is through “credentialization.” This is where you explain how your service came to be developed, or how it is designed, created or produced.

The fourth way to corroborate your benefit is via testimonials. When used correctly, testimonials can be a powerful tool in supporting your benefit. Try to get testimonials that are specific about the results your service delivered.

The fifth and most powerful form of reassurance that your benefit will be delivered is a strong guarantee.

Whatever you say that supports your benefit, make sure it’s relevant! Better to have too much support than not enough. Don’t let success go to your head! Keep using your support statements and find new reasons why people should trust you!