Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Now that we have have some Personal branding ideas lets start figuring out what we are going to do when we have built our brand template.

Personal Branding Principle #1: Defining Your Target Market

The first personal branding principle is identifying a precise target market, and determining if there’s a real demand among them for what you want.

This step can be eye opening for many people. Why? Because many people are deluding themselves by believing that there’s actually a strong and viable market for that they sell, or want to sell.

All too often people get an idea about a service. Then, they race ahead to develop that service without ever fully testing the potential demand for that service.

The people who are making the most money for the least effort have discovered how to position their services to niche markets. In other words, they have taken a core service and packaged it for one or more niche markets.

The amazing secret of niche marketing is that often you don’t have to actually change your service itself, you just have to change the way you market it.

Take some time to analyze your target market. Is it too broad? Can you break it up into smaller niches and reposition your marketing materials and offers for those groups?

Starting or focusing on a niche will also allow you to hone in on the specific problems and concerns your market has. It will allow you to formulate highly-relevant and more effective solutions for those problems. Consequently, your clients should get better, more meaningful results. This presents the opportunity to get more testimonials that tout specific results. The more specific the results, the more powerful the testimonial.