Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

1/16/2006

TATTOOS

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PJH @ 11:43 am

Well if you want to set yourself aside from a crowd just by a glance and be remembered, there is no better way than a tattoo. If there were a set of tattoos pictured you could probably guess the owner of it. Anthony Kiedis and Flea from the Red Hot Chili Peppers Both have a series of incredible tattoos. If you didn’t know they were rock stars you would recognize them from their tatts. Billy Idol has a famous tattoo on his left arm of the old woman. Movie stars like Angelina Jolie and music stars like 50 Cent all have distinctive tattoos that would separate them and make them memorable even their talents didn’t.

Now when you are starting out building your fame and brand, is a tattoo for you? Well, whose attention do you want to attract? The posh 5th Avenue jet set or the screaming masses of teeny boppers with parent’s money to spend. The target audience would be your main focus for a tattoo. Now you could just be a fan of ink and want a tattoo for personal satisfaction. But if the tattoo is going to be part of your game plan, think it through.

The most visible location would be best of course. Your arms or back are the prime body real estate locations for your tattoo. Legs can be saved for your personal tattoos because the act of getting inked can be addictive. If you get one tattoo you will more than likely get another or several. Ask anyone who has a tattoo you can see and they will usually have several that you don’t. The tattoo is going to be part of your personality so choose a tattoo that fits you and will stand out. If you want to portray a tough image then a unicorn inside a heart is NOT the way to go. This is going to be a permanent part of you forever so make it a good one.

If tattooing is not going to configure in the selling of yourself to your target audience then getting inked isn’t the best course of action. On the other hand having a tattoo in a setting where they are not commonly accepted would be a perfect way to get noticed.
You are giving a presentation to a group of top executives and when you raise your arm to point at a chart the bottom half of your arm tribal tattoo is exposed by the sleeve of your suit. In this instance you might garner attention and get noticed for something besides the boredom of the meeting. Getting noticed is what personal branding is all about.

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