The Next Cyber Personal Brands
A lot of time has passed since the old days with Tetris and Pong. Computer games are a part of a new entertainment industry, focused on virtual games. Tournaments all over the globe offer gamers big sums of prize money. And like in every other business, the industry produces its own niche celebrities. One of them is Jonathan Wendel. He has taken the title of “Best Gamer in the World.” In the biggest 12 tournaments in a year, he can earn over $300,000. He is on the way to create a kind of accessories and gadget line, branded by his name. Also, this guy works as a consultant to game development companies to develop more addictive games.
It’s really interesting to take a look at this small, niche market and how he became the star of the gamer scene. It is indeed true for every business one can think of. If you got talent AND have the ability to market yourself, it’s an easy game.
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