Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

The winners, the losers. Names and blames.

Winners:

Marketing Brain of the Year:
Karl Rove - As the Marketing Mastermind of the 2004 election

Online Marketing Brain of the Year:
Howard Dean - He proved how important the internet can be for a candidate.

PR Hardcore Person of the Year:
Britney Spears - She creates news stories just on the flow.

Religious Marketeer of the Year:
Mel Gibson - How to promote Jesus Christ

Losers:

Personal Branding Loser of the Year:
John Kerry - If you don’t brand yourself fast enough, others do it for you (flip-flop).

Worst End of a Career of the Year:
Dan Rather - He didn’t deserve such a bad ending.

Unhappiest Child of the Year:
Michael Jackson - Will he ever hire a PR pro?