Brand new Brand YOU
"Personal branding reflected in the zeitgeist. Watching the pros in entertainment, politics, business. And now you. What makes YOU different?"

Golden Palace focuses their whole PR Strategy around big money for big bubbles. As a result of their last big attention getter, “the Pope’s car,” they got their foot in the door even in the European market. The really funny thing is to read journalists commenting on it. On one side they have to cover the story, on the other they know that they got “tricked.” To do PR for an online casino is probably one of the hardest jobs one can do (Ok, probably the second hardest after porn sites).
But why we are talking about this subject? The key to stay visible as a personal brand is to get stories. Stories that keep you alive in people’s conversations. It’s not only true for some big buzz celebrities who insure some parts of their body just for the PR reasons, but also for you. For everyone you have to deal with. The better your stories, the more your supporters have reasons to talk about you in a way you directed. Do the deed AND spread the word.